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1.
Services marketing : text and cases by Steve Baron, Kim Harris and Toni Hilton by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Palgrave Mcmillan 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 BAR, ...
2.
Marketing & selling professional services : practical approaches to practice development by Patrick Forsyth. by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page, 2003
Other title:
  • Marketing and selling professional services
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 FOR, ...
3.
Permission Marketing by Seth Godin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Pocket Books c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 GOD.
4.
Marketing stripped bare : an insider's guide to the secret rules by Patrick Forsyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page, 2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
5.
Marketing on a Tight Budget: An Action Guide to Low Cost Business Growth by Patrick Forsyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
6.
Mind to Mind Marketing: Communicating with 21st - Century Customers by Harry Alder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 ALD.
7.
Marketing management: cases for creative problem solving by Lawrence Weinstein and Madan Annavarjula by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Thomson c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 WEI.
8.
Handbook of marketing Edited by Barton Weitz and Robin Wensley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage 2006
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 HAN.
9.
Marketing communications classics: an international collections classic and contemporary papers by Maureen FitzGerald and David Arnott by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Thomson c2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 FIT.
10.
Fashion brands: branding style from Armani to Zara by Mark Tungate by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 TUN.
11.
Shopper marketing: how to increase purchase decisions at the point of scale Edited by Markus Stahlberg and Ville Maila by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SHO.
12.
Up close and personal: customer relationship marketing @ work by Paul R Gamble, Merlin Stone, Neil Woodcock and Bryan Foss by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 GAM.
13.
Marketing accountability by Malcolm McDonald and Peter Mouncey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80072 MCD.
14.
The SAGE handbook of international marketing edited by Masaaki Kotabe and Kristiaan Helsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, 2009
Other title:
  • International marketing
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.84 SAG.
15.
Marketing : critical perspectives on business and management edited by Michael J. Baker. by Series: Critical perspectives on business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2001
Online access:
Availability: Items available for reference: Learning Resource Centre: Not For Loan (5)Call number: 658.8 MAR, ...
16.
Global product : strategy, product lifecycle management and the billion customer question by John Stark by Series: Decision engineering
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Springer, c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 STA.
17.
Cross cultural marketing: theory, practice and relevence by Dawn Burton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80089 BUR.
18.
Strategic marketing: an introduction by Tony Proctor by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 PRO.
19.
Brand management: research, theory and practice by Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HED.
20.
Key concepts in marketing by Jim Blythe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage Pub. 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 BLY.
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