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61.
Marketing management : by Philip Kotler analysis, planning, implementation and control / by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India 1995
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KOT.
62.
The Marketing Whitebook 2013-14 : The essential handbook for marketers / edited by Prosenjit Datta by
Edition: 9th ed.
Publication details: New Delhi : Business World, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
63.
Web commerce technology handbook / Daniel Minoli, Emma Minoli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, 2011, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 381.142 MIN.
64.
Transformation and survival of business organisation / Editor S S Bhakar ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 TRA.
65.
Global advances and innovations in IT and management / Editor S S Bhakar ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Bloomsbury, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 GLO.
66.
Distribution and logistics management : a strategic marketing approach / D K Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AGR.
67.
Develop your marketing skills / Neil Richardson and Ruth Gosnay. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIC.
68.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA.
69.
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 HOO.
70.
Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 GOU.
71.
Everything you need to know about marketing / Patrick Forsyth by
Edition: 2nd ed.
Publication details: New Delhi : Kogan Page, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
72.
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2009
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 SMI.
73.
Great answers to tough marketing questions / P.R. Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SMI.
74.
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 WIL.
75.
An introduction to market & social research : planning & using research tools & techniques / Karen Adams & Ian Brace. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2006
Other title:
  • Introduction to market and social research
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 ADA.
76.
Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHE. Items available for reference: Learning Resource Centre: Not For Loan (1).
77.
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2006
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 FLO.
78.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page Limited, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
79.
Winning new business : essential selling skills for non-sales people / Richard Denny. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 DEN.
80.
Distribution channels : understanding and managing channels to market / Julian Dent. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.788 DEN.
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