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1.
Marketing research David A Aaker, V Kumar and George S Day by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2007, 2009
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 AAK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 AAK.
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2.
Marketing research / David A. Aaker ... [et al.]. by
Edition: 11th ed. International student version
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India, 2016, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 AAK-11ed.
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