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21.
Integrated advertising promotion and marketing communication by Kenneth E Clow and Donald Baack by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.1 CLO, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.1 CLO.
22.
Principles of managerial finance by Lawrence J Gitman by
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2008, 2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.15 GIT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.15 GIT.
23.
Consumer behaviour: building marketing strategy by Del I Hawkins, Roger J Best, Kenneth A Coney and Amit Mookerjee; Contributed by Eric C Koch by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8342 HAW, ... Items available for reference: Learning Resource Centre: Not For Loan (4)Call number: 658.8342 HAW, ...
24.
Taxmann's Financial management: comprehensive text book with case studies by Ravi M Kishore by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Taxmann Publications 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.15 KIS. Items available for reference: Learning Resource Centre: Not For Loan (1).
25.
Managerial economics: concepts and applications by Christopher Thomas R and S Charles Maurice by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : TMH, C2005, 2008
Availability: Items available for loan: Learning Resource Centre (2)Call number: 338.5024658 THO, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 338.5024658 THO.
26.
Marketing research by G C Beri by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2008, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BER.
27.
Production and operations management by S N Chary by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi, TMH : 2009
Availability: Items available for loan: Learning Resource Centre (6)Call number: 658.5 CHA, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.5 CHA.
28.
Management Information Systems by James A O'Brien, George M Marakas and Ramesh Behl by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2009, 2010
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.4038 OBR, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.4038 OBR.
29.
Human resource management by Mirza S Saiyadain by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2009, 2010
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.3 SAI, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.3 SAI.
30.
Strategic management: formulation, implementation and control / by John A Pearce II, Richard B Robinson and Amita Mital by
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2007, 2010
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.4012 PEA, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.4012 PEA.
31.
Retailing management Michael Levy, Barton A Weitz and Ajay Pandit by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.87 LEV, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.87 LEV.
32.
Services marketing: integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi THM 2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 ZEI, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 ZEI.
33.
Entrepreneurship: new venture creation by David H Holt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning 2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.421 HOL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.421 HOL.
34.
World class supply management : the key to supply chain management by David N. Burt, Donald W. Dobler and Stephen L. Starling. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi TMH c2003, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.7 BUR. Items available for reference: Learning Resource Centre: Not For Loan (1).
35.
Management information systems: conceptual foundations, structure and development by Gordon B Davis and Margrethe H Olson by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2010
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.4038 DAV , ...
36.
Business law by D Chandra Bose by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning c2008, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 346.07 BOS.
37.
A Textbook of cost and management accounting by M N Arora by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Vikas Publishing c2006, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 657.42 ARO.
38.
International business: competing in the global markets by Charles W L Hill and Arun Kumar Jain by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2007, 2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.18 HIL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.18 HIL.
39.
Supply chain management: strategic, planning and operation by Sunil Chopra, Peter Meindl and Dharam Vir Kalra by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2007, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.7 CHO.
40.
Cases in strategic management by S B Budhiraja and M B Athreya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c1996, 2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.4012 BUD, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.4012 BUD.
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