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1.
Advertising management with integrated brand promotion by Thomas C O'Guinn, Chris T Allen and Richard J Semenik by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 GUI. Items available for reference: Learning Resource Centre: Not For Loan (1).
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2.
Advertising management / Jaishri Jethwaney, Shruti Jain by
Edition: 2nd ed.
Publication details: New Delhi : OUP, 2015, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 JET. Items available for reference: Learning Resource Centre: Not For Loan (1).
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