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	1.	The online advertising playbook: proven strategies and tested tactics from the advertising research foundation by Joseph Plummer, Steve Rappaport, Taddy Hall and Robert Barocci by Plummer, Joseph Rappaport, Steve Hall, Taddy Barocci, Robert Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, NJ John Wiley c2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.144 PLU. Add to cart (remove)
	2.	Advertising transformed : the new rules for the digital age / Fons Van Dyck. by Van Dyck, Fons Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page Limited, c2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 VAN. Add to cart (remove)
	3.	Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen by Gay, Richard Charlesworth, Alan Esen, Rita Publication details: New Delhi : OUP, c2007 Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.872 GAY, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.872 GAY. Add to cart (remove)
	4.	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin (Business writer) Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8340285 STR. Add to cart (remove)
	5.	Social media marketing / Tracy Tuten, Michael Solomon by Tuten, Tracy Solomon, Michael Publication details: New Delhi : Pearson, 2015, c2013 Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.872 SOL, ... Add to cart (remove)
	6.	Guerrilla marketing on the Internet : the complete guide to making money on-line / Jay Conrad Levinson and Charles Rubin by Levinson, Jay Conrad Rubin, Charles Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Judy Piatkus, c1995 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.872 LEV. Add to cart (remove)

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