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The consumer mind : brand perception and the implication for marketers / Pepe Martinez.
Material type:
TextPublication details: New Delhi : Kogan Page, c2012.Description: 178 p. ; 23 cmISBN: - 9780749465704
- 658.8343 23 MAR
- HF5415.32 .M378 2012
Contents:
Introduction -- Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brainś mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.8343 MAR (Browse shelf(Opens below)) | Available | 5959 |
Total holds: 0
Includes bibliographical references (p.[171]-172).
Introduction -- Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brainś mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
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