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1.
Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 MOO.
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2.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Harper, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 153.83 ARI.
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3.
Subject to change : creating great products and services for an uncertain world / Peter Merholz ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sebastopol, CA : O'Reilly Media, 2008
Online access:
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 SUB.
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