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Shopper marketing: how to increase purchase decisions at the point of scale Edited by Markus Stahlberg and Ville Maila by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SHO.
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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Harper, c2008
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Availability: Items available for loan: Learning Resource Centre (1)Call number: 153.83 ARI.
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