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1.
Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FRA.
2.
Journal of service research : JSR. by
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Thousand Oaks, CA : Sage Publications, c1998-
Other title:
  • JSR
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.81205 JOU, ...
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3.
Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 332.10688 KEY. Items available for reference: Learning Resource Centre: Not For Loan (1).
4.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl, Dharam Vir Kalra by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.7 CHO-6ed.
5.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock, Jayantaa Chatterjee by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson, 2018
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 LOV-8ed, ...
6.
Customers.com : how to create a profitable business strategy for the Internet and beyond / Patricia B. Seybold with Ronni T. Marshak. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Times Business, c1998
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.81202854678 SEY.
7.
Supply chain management : strategy, planning and operation by Sunil Chopra by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Noida : Pearson Education, c2019
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.7 CHO.
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