The data asset : how smart companies govern their data for business success by Tony Fisher

Includes bibliographical references and index.

Making the case for better data -- Risk mitigation : how quality data keeps your company out of trouble -- Controlling costs with accurate and reliable data -- Optimizing revenue with quality data -- Governing your data -- Undisciplined organizations : a disaster waiting to happen -- Reactive organizations : trying to get beyond crisis mode -- Proactive organizations : reducing risk, avoiding uncertainty -- Governed organizations : trust in data pays multiple benefits -- The quality culture -- People -- Processes -- Undisciplined organizations : discovering the value of data quality tools -- Reactive organizations : choose the technology that gets the most from your applications -- Proactive organizations : bridging the chasm and becoming proactive -- Governed organizations : moving beyond data to business process automation.