The fortune at the bottom of the pyramid / C.K. Prahalad.
Material type:
TextPublication details: Upper Saddle River, NJ : Wharton School Pub., c2005.Description: xix, 401 p. : ill. ; 24 cm. 1 CD ROMISBN: - 8129707128
- 9788129707123
- 338.8881724 22 PRA
- HD2932 .P73 2005eb
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
CDs and DVDs
|
Learning Resource Centre | Not for loan | CD988 | ||||
Books
|
Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 338.8881724 PRA (Browse shelf(Opens below)) | Not for loan | 12812 |
Includes bibliographical references and index.
PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela.
Electronic reproduction. Upper Saddle River : Wharton School Publishing (Tim), 2006. Requires Adobe Reader 6.0 (file size: 2335 KB).
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