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Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. by Series: Financial Times Prentice Hall books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 CAG.
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2.
Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: AMACOM, c2000
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 BEA.
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