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Inside Steve's brain / Leander Kahney.
Material type:
TextPublication details: London : Atlantic Books, 2008.Description: 294 p. ; 19 cmISBN: - 9781843549123
- 338.761004092 22 KAH
- HD9696.2.U62 J636 2008
Contents:
Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 338.761004092 KAH (Browse shelf(Opens below)) | Not for loan | 12465 |
Total holds: 0
Includes bibliographical references (p. [271]-283) and index.
Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget.
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