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1.
Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services / Guy Kawasaki with Michele Moreno. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperBusiness, c1999
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 KAW.
2.
Subject to change : creating great products and services for an uncertain world / Peter Merholz ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sebastopol, CA : O'Reilly Media, 2008
Online access:
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 SUB.
3.
Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism / Guy Kawasaki. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : HarperBusiness, 1992
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KAW.
4.
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. by Series: Financial Times Prentice Hall books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 CAG.
5.
Innovation management : strategies, implementation and profits / [by] Allan Afuah. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Oxford University Press, 1998
Online access:
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.406 AFU.
6.
Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: AMACOM, c2000
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 BEA.
7.
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2006
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 VOG.
8.
Managing new product and process development : text and cases / Kim B. Clark, Steven C. Wheelwright. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993
Online access:
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 CLA.
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