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Legends in marketing: Jagdish N. Sheth Edited by Balaji C. Krishnan.

By: Contributor(s): Material type: TextTextPublication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2010.Description: 8 v. : ill. 25 cmISBN:
  • 9788132103004
Subject(s): DDC classification:
  • 658.80092 SHE
Contents:
v. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Reference Learning Resource Centre Reference Collection 658.80092 SHE (Browse shelf(Opens below)) Not for loan 1331
Reference Reference Learning Resource Centre Reference Collection 658.80092 SHE (Browse shelf(Opens below)) Not for loan 1332
Reference Reference Learning Resource Centre Reference Collection 658.80092 SHE (Browse shelf(Opens below)) Not for loan 1333
Reference Reference Learning Resource Centre Reference Collection 658.80092 SHE (Browse shelf(Opens below)) Not for loan 1334
Reference Reference Learning Resource Centre Reference Collection 658.80092 SHE (Browse shelf(Opens below)) Not for loan 1335
Reference Reference Learning Resource Centre Reference Collection 658.80092 SHE (Browse shelf(Opens below)) Not for loan 1336
Reference Reference Learning Resource Centre Reference Collection 658.80092 SHE (Browse shelf(Opens below)) Not for loan 1337
Reference Reference Learning Resource Centre Reference Collection 658.80092 SHE (Browse shelf(Opens below)) Not for loan 1338
Total holds: 0

Includes bibliographical references and index.

v. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing.

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