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1.
Marketing management : a customer-oriented approach by Kenneth E. Clow and Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CLO.
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2.
Cases in marketing management edited by Kenneth E. Clow and Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CAS.
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