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The business marketing course : managing in complex networks by David Ford ; Pierre Berthon ... [et al.].
Material type:
TextPublication details: Chichester, West Sussex, England ; New York : J. Wiley, c2002.Description: xv, 238 p. : ill. ; 24 cmISBN: - 0471877220
- 658.8 FOR
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books
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Learning Resource Centre | 658.8 FOR (Browse shelf(Opens below)) | Available | 606 |
Total holds: 0
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
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