Strategic marketing by Davie W Cravens and Nigel F Piercy

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003.Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.802 CRA (Browse shelf(Opens below))	Available		1228

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Includes bibliographical references and indexes.

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