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1.
Marketing management : text and cases by Robert J. Dolan by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2002
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DOL.
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2.
Strategic marketing by Davie W Cravens and Nigel F Piercy by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 CRA.
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