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41.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA.
42.
Great answers to tough marketing questions / P.R. Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SMI.
43.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page Limited, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
44.
Winning new business : essential selling skills for non-sales people / Richard Denny. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 DEN.
45.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-U.
46.
Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 332.10688 KEY. Items available for reference: Learning Resource Centre: Not For Loan (1).
47.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Ravi Shankar by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, 2010,c2008
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.7 DES, ... Items available for reference: Learning Resource Centre: Not For Loan (4)Call number: 658.7 DES, ...
48.
Sales and distribution management : text and cases / Krishna K. Havaldar, Vasant M. Cavale by
Edition: 2nd ed.
Publication details: New Delhi : TMH, 2012, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 HAV.
49.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 ALB.
50.
Brand management / Mahima Sagar ... [et.al.] by
Publication details: New Delhi : Ane Books, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 BRA.
51.
The handbook of strategic public relations and integrated communications / edited by Clarke L. Caywood. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2012
Availability: Items available for reference: Learning Resource Centre: Not for loan (1)Call number: 659.2 HAN.
52.
Thought leadership : prompting businesses to think and learn / Laurie Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4092 YOU.
53.
How to write a marketing plan / John Westwood. by Series: Creating success
Edition: 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WES.
54.
Starting a business from home / Colin Barrow. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.01412 BAR.
55.
Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
56.
Meeting the challenges of market in the recession by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad : Ahmedabad Management Assocuation, 2014
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1).
57.
Rural management / Kriti Bardhan Gupta, Faizia Siddiqui, Iftikhar Alam by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : CBS Publishers & Distributors Pvt. Ltd., 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 GUP.
58.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: [2nd ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-2ed.
59.
Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8340285 STR.
60.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th ed. International edition 2008.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WAL.
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