Different thinking : creative strategies for developing the innovative business / Anja Foerster and Peter Kreuz.
Material type: TextPublication details: New Delhi : Kogan Page India, 2008.Description: viii, 198 p. : ill. ; 24 cmISBN:- 9780749452599
- 658.4063 22 FOE
- HD53 .F665 2009
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 658.4063 FOE (Browse shelf(Opens below)) | Not for loan | 13140 |
Includes bibliographical references (p. [191]-192) and index.
Different thinking : strategy. The 360 view : glean inspiration from other industries. Dead centre : get out of those middle-of-the-market segments-fast! Travel light : cut the ballast -- Different thinking : markets. Out of the box : create completely new markets. Maxi size and mini size : place no geographical limits on your success. Mix it! Conquer new markets with innovative combinations. Quasi-monopolies : be the champion -- Different thinking : products. Product DNA : question existing product concepts. Design matters : design as a competitive factor. Experience inside : create an experience, trigger emotions. Easy Inc : offer clarity, cut out the frills to make your product irresistible -- Different thinking : price. Price DNA : question the established price models. Price polarization : send your prices skyrocketing or plummeting-and win. Pricing in-between. Be smart-position yourself in the middle of the market. The Rockefeller principle : give away the lamp and sell the oil. Personalized price : let the customer set the price. Free price : offer freebies to your customers and let others foot the bill. Off you go!
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