Innovation by design : what it takes to keep your company on the cutting edge / Gerard H. (Gus) Gaynor.

Includes bibliographical references and index.

Ch. 1. Perspectives on Innovation -- Ch. 2. Innovation Types and Product Classes -- Ch. 3. Genesis of Innovation -- Ch. 4. The Innovation Process -- Ch. 5. Innovation Process Design -- Ch. 6. What Is Organizational Culture? -- Ch. 7. Culture: From Theory to Practice -- Ch. 8. Dimensions of Organizational Resources -- Ch. 9. Dimensions of Organizational Infrastructure -- Ch. 10. What It Takes to Be an Innovator -- Ch. 11. The Virtual Innovation Prevention Department -- Ch. 12. The Innovation Audit -- Ch. 13. Making Innovation Happen.

"Gus Gaynor's Innovation by Design is a guide to becoming an organization that creates economic value through companywide innovation. Treating innovation from a systems perspective, the book demonstrates that developing an innovative organization comes from understanding a coherent set of principles and guidelines, and provides the fundamental ground rules to transform a corporate culture into one that values originality and provides the proper support for new and valuable ideas."--BOOK JACKET.