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1.
The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena / Terry R. Bacon and David G. Pugh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : BPI India Pvt Ltd, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.0019 BAC.
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The new age of innovation : driving cocreated value through global networks / C.K. Prahalad, M.S. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : McGraw Hill, 2018, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4012 PRA.
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