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21.
Case studies in marketing management / edited by S Ramesh Kumar by
Publication details: New Delhi Pearson c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CAS.
22.
International marketing : managerial perspectives / Subhash C. Jain and Lewis R. Tucker, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : CBI Pub. Co., c1979
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
23.
Marketing planning & strategy / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., 2000
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 JAI.
24.
Marketing planning & strategy : Subhash C. Jain. cases / by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson., c2005
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 JAI.
25.
International marketing / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
26.
International marketing : managerial perspectives / edited by Subhash C. Jain and Lewis R. Tucker, Jr. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1986
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
27.
Strategies of winning organizations / edited by Upinder Dhar, Santosh Dhar and Chauhan, Vinit Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Books, Prestige Institute of Management and Research, c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 STR.
28.
Enhancing performance : edited by Upinder Dhar, Santosh Dhar and Yogeshwari Phatak agenda for growth / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Books, Prestige Institute of Management and Research, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 ENH.
29.
Organisational challenges : Insights and solutions / edited by Upinder Dhar, Santosh Dhar. S S Bhakar and Prashant Mishra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Books, Prestige Institute of Management and Research, c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 ORG.
30.
Local champions to global masters : mobilising for growth / edited by Upinder Dhar, Santosh Dhar and Mala Srivastava by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 LOC.
31.
Changing trends in management : challenges and opportunities / edited by Upinder Dhar, Santosh Dhar and Richa Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 CHA.
32.
Domestic brilliance to universal excellence : quest for organisational success / edited by Upinder Dhar and Santosh Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 DOM.
33.
People, processes and organisations : emerging realities / edited by Upinder Dhar, Santosh Dha, Mala Srivastava and Santosh Rangnekar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 PEO.
34.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.81 PAN, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.81 PAN.
35.
Transformation and survival of business organisation / Editor S S Bhakar ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 TRA.
36.
Global advances and innovations in IT and management / Editor S S Bhakar ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Bloomsbury, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 GLO.
37.
Distribution and logistics management : a strategic marketing approach / D K Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AGR.
38.
Develop your marketing skills / Neil Richardson and Ruth Gosnay. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIC.
39.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA.
40.
Great answers to tough marketing questions / P.R. Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SMI.
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