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	1.	Global product : strategy, product lifecycle management and the billion customer question by John Stark by Stark, John Series: Decision engineering Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Springer, c2007 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 STA. Add to cart (remove)
	2.	Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism / Guy Kawasaki. by Kawasaki, Guy, 1954- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : HarperBusiness, 1992 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KAW. Add to cart (remove)
	3.	Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. by Cagan, Jonathan, 1961- Vogel, Craig M Series: Financial Times Prentice Hall books Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 CAG. Add to cart (remove)
	4.	Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford. by Bean, Roger, 1946- Radford, Russell W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: AMACOM, c2000 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 BEA. Add to cart (remove)

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