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1.
Marketing management by Rajan Saxena by
  • Saxena, Rajan
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SAX.
2.
Marketing genius by Peter Fisk. by
  • Fisk, Peter
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New Delhi Wiley India c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FIS.
3.
Marketing moves: a new approach to profits, growth, and renewal by Philip Kotler, Dipak C. Jain and Suvit Maesincee by
  • Kotler, Philip
  • Jain, Dipak C (Dipak)
  • Maesincee, Suvit
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KOT.
4.
Focus: the future of your company depends opn it by Al Ries by
  • Ries, Al
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Harper Collins 2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIE.
5.
The business marketing course : managing in complex networks by David Ford ; Pierre Berthon ... [et al.]. by
  • Ford, David
  • Berthon, Pierre
  • IMP Project Group
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; New York : J. Wiley, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
6.
Marketing management : text and cases by Robert J. Dolan by
  • Dolan, Robert J
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DOL.
7.
Marketing Management for Nonprofit Organizations by Adrian Sargeant by
  • Sargeant, Adrian
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.822 SAR.
8.
The portable MBA in marketing by Charles D. Schewe and Alexander Watson Hiam by
  • Schewe, Charles D
  • Hiam, Alexander
Series: The portable MBA series
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SCH.
9.
Techno-ready marketing by A Parasuraman and Charles L Colby by
  • Parasuraman, A
  • Colby, Charles L
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Free Press c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PAR.
10.
Marketing management : a customer-oriented approach by Kenneth E. Clow and Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CLO.
11.
Advanced marketing and sales by
  • BPP Learning Media
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Viva Books 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 ADV.
12.
Global marketing management: changes, challenges and strategies by Kiefer Lee and Steve Carter by
  • Lee, Kiefer
  • Carter, Steve
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Oxford University Press c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 LEE.
13.
Marketing accountability by Malcolm McDonald and Peter Mouncey by
  • McDonald, Malcolm
  • Mouncey, Peter
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80072 MCD.
14.
Global product : strategy, product lifecycle management and the billion customer question by John Stark by
  • Stark, John
Series: Decision engineering
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Springer, c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 STA.
15.
Strategic marketing by Davie W Cravens and Nigel F Piercy by
  • Cravens, David W
  • Piercy, Nigel F
Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 CRA.
16.
Strategic marketing: an introduction by Tony Proctor by
  • Proctor, Tony
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 PRO.
17.
Brand management: research, theory and practice by Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre by
  • Heding, Tilde
  • Knudtzen, Charlotte F
  • Bjerre, Mogens
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HED.
18.
Legends in marketing: Jagdish N. Sheth Edited by Balaji C. Krishnan. by
  • Sheth, Jagdish N
  • Krishnan, Balaji C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2010
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.80092 SHE, ...
19.
CustomerCentric selling / by Michael T. Bosworth and John R. Holland. by
  • Bosworth, Michael T
  • Holland, John R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 BOS.
20.
Cases in marketing management edited by Kenneth E. Clow and Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CAS.
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