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1141.
Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller, Vanitha Swaminathan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Noida : Pearson Education, 2023
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KEL.
1142.
Brand Positioning : connecting marketing strategy and communications by Erik Kostelijk and Karel Jan Alsem by
Publication details: New York : Routledge, 2022
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KOS.
1143.
Business Organisation and Management by M C Shukla by
Publication details: New Delhi : S. Chand, c1953, 2021
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 SHU.
1144.
Principles of management by Ramesh B Rudani by
Edition: 2nd ed.
Publication details: Chennai : McGraw Hill, 2020
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 RUD.
1145.
Management : tasks, responsibilities and practices Peter F. Drucker by
Publication details: London : Routledge, 2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 DUR.
1146.
The Practice of Management by Peter F. Drucker New York: Harper & Row; 2006, by
Publication details: New York : Harper & Row; 2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.001 DRU.
1147.
Introduction to Management Science : a modeling and case studies approach with spreadsheets Frederick S. Hillier and Mark S. Hillier by
Edition: 6th Ed.
Publication details: Great Noida : McGraw Hill, 2019
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4 HIL.
1148.
The Hard Thing About Hard Things: building a business when there are no easy answers by Ben Horowitz by
Publication details: New York : Harper Business, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.403 HOR.
1149.
Hypothesis Driven development : A guide to smarter product management by Alex Cowan by
Edition: 2nd ed.
Publication details: Cooke & McDouglas, c2022
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.5 COW.
1150.
Leading digital : turning technology into business transformation by George Westerman, Didier Bonnet, and Andrew McAfee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusettes : Harvard Business Review Press, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4 WES.
1151.
HBR's 10 must reads on leading digital transformation : by Series: HBR's 10 must reads (Series)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, 2021
Availability: Not available: Learning Resource Centre: Checked out (1).
1152.
A studyon deciphering the antecedents of brand avoidance / Ajay Singh Chandel, Under the supervision of Punam Mishra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Jaipur : JK Lakshmipat University, 2023
Availability: Items available for reference: Learning Resource Centre: Not For Loan (2)Call number: 658.827 CHA, ...
1153.
Principles of management by Nolakha, R.L by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur : Ramesh Book Depot House, 2019
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 NOL.
1154.
Auditing and management accounting by D.C. Jain [et al]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur : R.B.D. Publication House, 2019-20
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.1511 JAI.
1155.
Elements of financial management by M. R. Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur : Garima Publication, 2019
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.15 AGR.
1156.
Auditing and management accounting by M.R. Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur : Garima Publication, 2020
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.1511 AGR.
1157.
Advertising and sales management by G.S. Sudha by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur : R.B.D. Publishing House, 2019-20
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SUD.
1158.
Product Design and Development Karl T. Ulrich, Steven D. Eppinger, Maria C. Yang by
Edition: 7th Ed.,
Publication details: McGraw Hill 2020
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.5752 ULR, ...
1159.
Sales and distribution management by Tapan K. Panda, Sunil Sahadev by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 PAN.
1160.
Handbook of Total Quality Management by R P Mohanty and R R Lakhe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Jaico Publishing House, 2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.562 MOH.
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