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1.
Legends in marketing: Jagdish N. Sheth Edited by Balaji C. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2010
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.80092 SHE, ...
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2.
The handbook of strategic public relations and integrated communications / edited by Clarke L. Caywood. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2012
Availability: Items available for reference: Learning Resource Centre: Not for loan (1)Call number: 659.2 HAN.
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