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81.
Principles of retailing by John Fernie, Suzanne Fernie and Christopher Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FER.
82.
Retail management by Chetan Bajaj, Rajnish Tuli and Nidhivarma Srivastava by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 BAJ.
83.
Scope and challenge of rural marketing in India Edited by Sumesh Raizada and Vishal Agarwal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8791 SCO.
84.
Strategic marketing management: planning implementation and control by Richard M S Wilson and Colin Gilligan by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WIL.
85.
Strategic marketing planning by Colin Gilligan and Richard M S Wilson by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 GIL.
86.
Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 MOO.
87.
Services marketing by Helen Woodruffe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England Pearson 2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 WOO.
88.
Case study solutions marketing by H Kaushal by
Edition: 2nd Rev ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai Macmillan 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KAU.
89.
Industrial marketing: text and cases by Francis Cherunuilam by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai Himalaya Publishing 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.804 CHE.
90.
Marketing research by Alvin C Burns and Ronald F Bush by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2006, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BUR.
91.
Global product : strategy, product lifecycle management and the billion customer question by John Stark by Series: Decision engineering
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Springer, c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 STA.
92.
Marketing management in the 21st century by Neol Capon and James M.Hulbert by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CAP.
93.
Marketing warfare by Al Ries and Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore McGraw-Hill 1986
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIE.
94.
Marketing: creating value for customers by Gilbert A. Churchill, Jr. and J. Paul Peter. by Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw Hill, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHU.
95.
Strategic marketing by Davie W Cravens and Nigel F Piercy by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 CRA.
96.
Consumer behavior by Leon G. Schiffman and Leslie Lazar Kanuk. by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1994
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 SCH.
97.
Cross cultural marketing: theory, practice and relevence by Dawn Burton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80089 BUR.
98.
Strategic marketing: an introduction by Tony Proctor by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 PRO.
99.
Brand management: research, theory and practice by Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HED.
100.
Global marketing and advertising: understanding cultural paradoxes by Marieke De Mooij by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles Sage Publications c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 DE.
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