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1.
Services marketing: integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi THM 2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 ZEI, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 ZEI.
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2.
Services marketing: people, technology and strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 LOV, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV.
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3.
Services marketing: people, technology and strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed
Publication details: Delhi Pearson c2011
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.8 LOV-7ed, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV-7ed.
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4.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 7th ed.
Publication details: New Delhi : McGraw Hill, 2018
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 ZEI-7ed, ...
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