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121.
Journal of Marketing Vistas / edited by Ram Kumar Mishra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad Institute of Public Enterprise 2012 -
Availability: Items available for reference: Learning Resource Centre: Not For Loan (9)Call number: 658.8 JOU, ...
Lists:
122.
Indian journal of marketing.
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: New Delhi : Associated Management Corp., 1968-
Availability: Items available for loan: Learning Resource Centre (3). Items available for reference: Learning Resource Centre: Not For Loan (19)Call number: 658.8 IND, ...
123.
Journal of service research : JSR. by
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Thousand Oaks, CA : Sage Publications, c1998-
Other title:
  • JSR
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.81205 JOU, ...
Lists:
124.
Sales & marketing management.
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: New York, N.Y. : Sales and Marketing Management, c2012-
Other title:
  • SMM
  • Sales & marketing management special report
  • SMM, sales & marketing management
  • Sales and marketing management
  • S & MM
  • SMM, for sales & marketing professionals
Availability: Items available for reference: Learning Resource Centre: Not For Loan (3)Call number: 658.8005 SAL, ...
Lists:
125.
A dictionary of marketing / Charles Doyle. by Series: Oxford paperback reference
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2011
Other title:
  • Oxford dictionary of marketing
  • Marketing
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8003 DOY.
126.
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning, 2011,c2005
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.7 WIS.
127.
Case studies in marketing management / edited by S Ramesh Kumar by
Publication details: New Delhi Pearson c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CAS.
128.
Services marketing: people, technology and strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed
Publication details: Delhi Pearson c2011
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.8 LOV-7ed, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV-7ed.
129.
Current contents in management: marketing.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad National Information Centre on Management (NICMAN), Vikram Sarabhai Library, IIM, Ahmedabad 2012
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.8 CUR, ...
130.
Current index of management: marketing.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad : National Information Centre on Management (NICMAN), Vikram Sarabhai Library, IIM Ahmedabad, 2012
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.8 CUR-IND, ...
131.
International marketing : managerial perspectives / Subhash C. Jain and Lewis R. Tucker, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : CBI Pub. Co., c1979
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
132.
Handbook of research in international marketing / edited by Subhash C. Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, 2003
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.84072 STA.
133.
Marketing planning & strategy / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., 2000
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 JAI.
134.
Marketing planning & strategy : Subhash C. Jain. cases / by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson., c2005
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 JAI.
135.
International marketing / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
136.
Essentials of global marketing / Subhash C. Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lombard, Ill. : Marsh Publications, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
137.
International marketing : managerial perspectives / edited by Subhash C. Jain and Lewis R. Tucker, Jr. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1986
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
138.
Strategies of winning organizations / edited by Upinder Dhar, Santosh Dhar and Chauhan, Vinit Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Books, Prestige Institute of Management and Research, c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 STR.
139.
Enhancing performance : edited by Upinder Dhar, Santosh Dhar and Yogeshwari Phatak agenda for growth / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Books, Prestige Institute of Management and Research, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 ENH.
140.
Organisational challenges : Insights and solutions / edited by Upinder Dhar, Santosh Dhar. S S Bhakar and Prashant Mishra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Books, Prestige Institute of Management and Research, c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 ORG.
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