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141.
Local champions to global masters : mobilising for growth / edited by Upinder Dhar, Santosh Dhar and Mala Srivastava by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 LOC.
142.
Changing trends in management : challenges and opportunities / edited by Upinder Dhar, Santosh Dhar and Richa Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 CHA.
143.
Domestic brilliance to universal excellence : quest for organisational success / edited by Upinder Dhar and Santosh Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 DOM.
144.
People, processes and organisations : emerging realities / edited by Upinder Dhar, Santosh Dha, Mala Srivastava and Santosh Rangnekar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 PEO.
145.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.81 PAN, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.81 PAN.
146.
The marketing whitebook 2006: the essential handbook for marketers Edited by Prosenjit Datta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ABP Pvt. Ltd. 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
147.
Vyas handbook of market research / Shyam Babu Vyas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : The M.A.R.C Group, 1994
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 VYA.
148.
Marketing management : analysis, planning and control / by Philip Kotler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India c1967
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 KOT, ...
149.
Marketing management : by Philip Kotler analysis, planning, implementation and control / by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India 1995
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KOT.
150.
Marketing Management : A south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha by
Edition: 14th ed.
Publication details: Delhi : Pearson, c2013
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 Kot-14ed, ...
151.
The Marketing Whitebook 2013-14 : The essential handbook for marketers / edited by Prosenjit Datta by
Edition: 9th ed.
Publication details: New Delhi : Business World, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
152.
Web commerce technology handbook / Daniel Minoli, Emma Minoli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, 2011, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 381.142 MIN.
153.
Transformation and survival of business organisation / Editor S S Bhakar ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 TRA.
154.
Global advances and innovations in IT and management / Editor S S Bhakar ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Bloomsbury, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 GLO.
155.
Distribution and logistics management : a strategic marketing approach / D K Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AGR.
156.
Develop your marketing skills / Neil Richardson and Ruth Gosnay. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIC.
157.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA.
158.
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 HOO.
159.
Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 GOU.
160.
Everything you need to know about marketing / Patrick Forsyth by
Edition: 2nd ed.
Publication details: New Delhi : Kogan Page, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
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