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A fine line : how design strategies are shaping the future of business / Hartmut Esslinger.
Material type:
TextPublication details: San Francisco : Jossey-Bass, c2009.Description: xiv, 183 p. : ill. ; 24 cmISBN: - 9780470451021 :
- 0470451025
- 658.575 22 ESS
- TS171 .E85 2009
Contents:
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the Greening of planet, Inc. -- Design-driven strategies for better business--and a better world -- The factories.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 658.575 ESS (Browse shelf(Opens below)) | Not for loan | 12683 |
Total holds: 0
Includes bibliographical references (p. 163-165) and index.
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the Greening of planet, Inc. -- Design-driven strategies for better business--and a better world -- The factories.
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