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The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay
Publication details: Free Press, New York : c2012.Description: xv, 287 pISBN:- 9781451640069
- 658.872 KEL
Contents:
Introduction : the social media gold rush --
1. The science of social --
2. Conversation starters : what makes a brand --
3. Influencers : The people at the center of the conversation --
4. Word of mouth meets madison avenue --
5. Rethinking media : planning for word of mouth --
6. All things in moderation : where social media fits --
7. Word of mouth as a channel --
8. Negative word of mouth : a cause for alarm or a customer's greatest gift? --
9. Imagining a new social marketing.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.872 KEL (Browse shelf(Opens below)) | Available | 11078 |
Total holds: 0
Introduction : the social media gold rush --
1. The science of social --
2. Conversation starters : what makes a brand --
3. Influencers : The people at the center of the conversation --
4. Word of mouth meets madison avenue --
5. Rethinking media : planning for word of mouth --
6. All things in moderation : where social media fits --
7. Word of mouth as a channel --
8. Negative word of mouth : a cause for alarm or a customer's greatest gift? --
9. Imagining a new social marketing.
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