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1.
Integrated advertising promotion and marketing communication by Kenneth E Clow and Donald Baack by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.1 CLO, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.1 CLO.
2.
Advertising management by Rajeev Batra, John G Myers and David A Aaker by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (5)Call number: 659.111 BAT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.111 BAT.
3.
Advertising and promotion : an IMC approach / by Terence A Shimp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.113 SHI, ...
4.
Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2007, 2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 659.113 BEL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.113 BEL.
5.
Advertising management with integrated brand promotion by Thomas C O'Guinn, Chris T Allen and Richard J Semenik by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 GUI. Items available for reference: Learning Resource Centre: Not For Loan (1).
6.
Advertising and promotions : an IMC perspective by Kruti Shah and Alan D'Souza by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 SHA.
7.
Guerrilla marketing in 30 days / by Jay Conrad Levinson and Al Lautenslager. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Irvine Calif.] : Entrepreneur Press, c2005
Other title:
  • Guerrilla marketing in thirty days
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 LEV.
8.
Advertising and promotion : an integrated marketing communications approach by Chris Hackley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 HAC.
9.
Fashion brands: branding style from Armani to Zara by Mark Tungate by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 TUN.
10.
Shopper marketing: how to increase purchase decisions at the point of scale Edited by Markus Stahlberg and Ville Maila by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SHO.
11.
Practice of advertising Edited by Adrian R Mackay by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 PRA.
12.
Advertising Iain MacRury by Series: Routledge introductions to media and communications
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 MAC.
13.
The online advertising playbook: proven strategies and tested tactics from the advertising research foundation by Joseph Plummer, Steve Rappaport, Taddy Hall and Robert Barocci by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ John Wiley c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.144 PLU.
14.
The advertising handbook edited by Helen Powell ... [et al.]. by Series: Media practice
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 ADV.
15.
Global marketing and advertising: understanding cultural paradoxes by Marieke De Mooij by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles Sage Publications c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 DE.
16.
Advertising: planning and implementation by Sangeeta Sharma and Raghuvir Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning c2006, 2011
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.111 SHA, ...
17.
Ogilvy on advertising by David Ogilvy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Prion 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 OGI.
18.
Afaqs! Reporter
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Eng
Publication details: New Delhi Prasanna Singh 2011
Availability: Items available for reference: Learning Resource Centre: Not For Loan (9)Call number: 659.1 AFA, ...
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19.
Advertising Express: An IUP publication Editor E N Murthy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI University Press 2011
Availability: No items available.
20.
Human behaviour and management practices in 21st century / edited by Upinder Dahr, Abhay Kothari, Santosh Dhar, Prashant Mishra and Rajani Jain by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Shiv Shakti Publications, c1999
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 HUM.
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