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Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Series: International series in quantitative marketing ; 18
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • 12063659
Publication details: New York : Springer, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80028574 BLA.
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2.
The age of surveillance capitalism: the fight for a human future at the new frontier of power by Shoshana Zuboff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : PublicAffairs, 2020
Availability: Items available for loan: Learning Resource Centre (1)Call number: 306.3 ZUB.
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