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1.
Marketing ROI: the path to campaign customer and corporate profitability by James D Lenskold by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2003, 2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.1554 LEN.
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2.
Profit power economics : a new competitive strategy for creating sustainable wealth / Mia de Kuijper. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.4012 DE, ...
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