000 | 02077cam a2200385 a 4500 | ||
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999 |
_c11124 _d11124 |
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001 | 15341307 | ||
005 | 20190308171912.0 | ||
008 | 080624s2008 caua b 001 0 eng d | ||
010 | _a 2008299439 | ||
020 | _a9780596516833 | ||
020 | _a0596516835 | ||
040 |
_aMKN _cMKN _dDLC |
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042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415.153 _bS83 2008 |
082 | 0 | 0 |
_a658.575 _222 _bSUB |
245 | 0 | 0 |
_aSubject to change : _bcreating great products and services for an uncertain world / _cPeter Merholz ... [et.al.] |
260 |
_aSebastopol, CA : _bO'Reilly Media, _c2008. |
||
300 |
_aviii, 178 p. : _bill. ; _c23 cm. |
||
500 | _a"Adaptive Path". | ||
504 | _aIncludes bibliographical references (p. [165]-169) and index. | ||
520 | _a"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website. | ||
650 | 0 |
_aNew products _xManagement. |
|
650 | 0 | _aProduct management. | |
650 | 0 |
_aConsumers _xAttitudes. |
|
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aBusiness planning. | |
700 | 1 | _aMerholz, Peter. | |
700 | 1 | _aSchauer, Brandon | |
700 | 1 | _aVerba, David | |
700 | 1 | _aWilkens, Todd | |
710 | 2 | _aAdaptive Path (Firm) | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0805/2008299439.html |
942 |
_2ddc _cBK |