000 02077cam a2200385 a 4500
999 _c11124
_d11124
001 15341307
005 20190308171912.0
008 080624s2008 caua b 001 0 eng d
010 _a 2008299439
020 _a9780596516833
020 _a0596516835
040 _aMKN
_cMKN
_dDLC
042 _alccopycat
050 0 0 _aHF5415.153
_bS83 2008
082 0 0 _a658.575
_222
_bSUB
245 0 0 _aSubject to change :
_bcreating great products and services for an uncertain world /
_cPeter Merholz ... [et.al.]
260 _aSebastopol, CA :
_bO'Reilly Media,
_c2008.
300 _aviii, 178 p. :
_bill. ;
_c23 cm.
500 _a"Adaptive Path".
504 _aIncludes bibliographical references (p. [165]-169) and index.
520 _a"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
650 0 _aNew products
_xManagement.
650 0 _aProduct management.
650 0 _aConsumers
_xAttitudes.
650 0 _aConsumer behavior.
650 0 _aBusiness planning.
700 1 _aMerholz, Peter.
700 1 _aSchauer, Brandon
700 1 _aVerba, David
700 1 _aWilkens, Todd
710 2 _aAdaptive Path (Firm)
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0805/2008299439.html
942 _2ddc
_cBK