000			02690cam a2200397 i 4500
001			17771140
005			20190330143138.0
008			130610s2013 nyua b 001 0 eng
010			_a 2013022760
020			_a9780007592517
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD53 _b.K4534 2013
082	0	0	_a658.314 _223 _bKEL
100	1		_aKelley, Tom
245	1	0	_aCreative confidence : _bunleashing the creative potential within us all / _cTom Kelley and David Kelley.
260			_aLondon : _bWilliam Collins, _cc2013.
300			_axv, 288 p. : _bill. ; _c22 cm
504			_aIncludes bibliographical references (pages 261-278) and index.
520			_a"IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers. "--
650		0	_aCreative ability in business.
650		0	_aSuccess in business.
650		0	_aCreative ability.
650		0	_aSuccess.
700	1		_aKelley, David
942			_2ddc _cBK
999			_c11697 _d11697