| 000 | 00969cam a22002894a 4500 | ||
|---|---|---|---|
| 999 |
_c11732 _d11732 |
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| 001 | 12546079 | ||
| 005 | 20190411114723.0 | ||
| 008 | 010926s2002 njua b 001 0 eng | ||
| 010 | _a 2001052319 | ||
| 020 | _a0139696946 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.C34 2002 |
| 082 | 0 | 0 |
_a658.575 _221 _bCAG |
| 100 | 1 |
_aCagan, Jonathan, _d1961- |
|
| 245 | 1 | 0 |
_aCreating breakthrough products : _binnovation from product planning to program approval / _cJonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. |
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall PTR, _cc2002. |
||
| 300 |
_axxxii, 302 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aFinancial Times Prentice Hall books | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aProduction planning. | |
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aVogel, Craig M. | |
| 942 |
_2ddc _cBK |
||