| 000 | 01001cam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c12757 _d12757 |
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| 001 | 17362553 | ||
| 003 | OSt | ||
| 005 | 20200704141423.0 | ||
| 008 | 120626s2013 enka b 001 0 eng d | ||
| 020 | _a9780500516720 | ||
| 040 | _cLRC | ||
| 082 | 0 | 4 |
_a658.827 _222 _bHUN |
| 100 | 1 |
_aHunter, Grant, _93146 |
|
| 245 | 1 | 0 |
_aNewsjacking : _bthe Urgent Genius of real-time advertising _cby Grant Hunter and Jon Burkhart |
| 264 | 1 |
_aLondon : _bThames & Hudson, _c2013. |
|
| 300 | _a224 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aCatch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aBurkhart, Jon | |
| 906 | _bcbc | ||
| 942 |
_2ddc _cBK |
||