000			00583 a2200193 4500
999			_c13096 _d13096
003			OSt
005			20220630112842.0
008			220630b ||||| |||| 00| 0 eng d
020			_a9780143452614
040			_cLRC
082			_222 _a658.407124 _bSAH
100			_aSahay, Arvind _910229
245			_aBrands and the brain : _bhow to use neuroscience to create impactful brands _cby Arvind Sahay
260			_bPenguin Portfolio, _aGurugram : _c2022.
300			_aviii, 352 p.
650		4	_92443 _aBrand management
650		4	_92491 _aComputational neuroscience.
942			_2ddc _cBK