000 01330cam a2200301 a 4500
001 16078376
003 OSt
005 20121222104834.0
008 100201s2010 ii a b 001 0 eng
010 _a 2010000158
020 _a9788132103004
040 _aDLC
_cDLC
_dDLC
082 0 0 _a658.80092 SHE
100 1 _aSheth, Jagdish N
_94084
245 1 0 _aLegends in marketing: Jagdish N. Sheth
_cEdited by Balaji C. Krishnan.
260 _aNew Delhi ;
_aThousand Oaks, Calif. :
_bSAGE Publications,
_c2010.
300 _a8 v. :
_bill.
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _av. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing.
600 1 0 _aSheth, Jagdish N.
_94085
650 0 _aMarketing.
650 0 _aConsumer behavior.
_94086
650 0 _aMarketing
_xManagement.
_94087
700 1 _aKrishnan, Balaji C.
_94088
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cREF
999 _c1334
_d1334