000			01576 a2200157 4500
008			121031t xxu||||| |||| 00| 0 eng d
020			_a978-81-317-6139-7
082			_a658.8 _bCAS
245			_aCase studies in marketing management / _cedited by S Ramesh Kumar
260			_bPearson _aNew Delhi _cc2012
300			_aviii, 378p
505			_aShanghai Jahwa: Liushen Shower cream (A) -- Hyundia Card's marketing strategy -- ITC in rural India -- Ontario Machinery Ring (A): problem definition -- Cineplex entertainment: the loyalty program -- Super shampoo products and the Indian mass market -- Tinplate Company of India: Targeting the young -- Air Miles Canada: Rebranding the air miles reward program -- Kids market consulting -- The Wii: Nintendo's video game revolution -- SaskTel -- Hanson Production: pricing for opening day -- Sunnex international: Transforming distribution of high tech products -- Shiny Provision store: Retailing challenges in the Indian context -- The brand in the hand: Mobile marketing at Adidas -- Nike Inc.: developing an effective public relations strategy -- Spectrum brands, Inc.: the sales force dilemma -- Launch of the Ford Fiesta Diesel: the world's most efficient car -- Dabour India ltd.: globalization -- Sat & Co.: Market orientation -- Infosys: the challenge of global branding -- Nano Tata-Logy: the people's car -- Louis Vuitton in India -- Romantic Rides or Fiery Thrills: Positioning a motorcycle brand in the Indian context
650			_aMarketing management _vCases _95566
700			_aKumar, S Ramesh _92563
942			_2ddc _cBK
999			_c3407 _d3407