| 000 | 00586nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20111227110503.0 | ||
| 008 | 111104s9999 xx 000 0 und d | ||
| 020 | _a8175541091 | ||
| 040 | _cLRC | ||
| 041 | _aEnglish | ||
| 082 | _a658.827 KAP | ||
| 100 |
_aKapferer, Jean-Noel _92254 |
||
| 245 |
_aStrategic brand management: creating and sustaining brand equity long term _cby Jean-Noel Kapferer |
||
| 250 | _a2nd ed | ||
| 260 |
_aNew Delhi _bKogan page _c2009 |
||
| 300 | _a443p | ||
| 650 |
_aBranding _92442 |
||
| 650 |
_aBrand management _92443 |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c414 _d414 |
||