000			01319cam a2200289 a 4500
001			16291841
005			20130621174541.0
008			100618s2011 enka 000 0 eng
010			_a 2010025183
020			_a9780749462246
035			_a(OCoLC)ocn643082153
040			_aDLC _cDLC _dYDX _dYDXCP _dLD4 _dDLC
050	0	0	_aHF5415 _b.R5418 2011
082	0	0	_a658.8 _222 _bRIC
100	1		_aRichardson, Neil, _d1963 January 25- _97168
245	1	0	_aDevelop your marketing skills / _cNeil Richardson and Ruth Gosnay.
260			_aLondon ; _aNew Delhi : _bKogan Page, _cc2011.
300			_avi, 168 p. : _bill. ; _c22 cm.
490	1		_aCreating success series
500			_aat the head of title "The Sunday Times"
505	0		_aMarketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.
650		0	_aMarketing.
650		0	_aMarketing _xManagement. _97169
650		0	_aStrategic planning. _91104
700	1		_aGosnay, Ruth. _97170
942			_2ddc _cBK
999			_c4257 _d4257