| 000 | 01113cam a22003014a 4500 | ||
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| 001 | 12455554 | ||
| 003 | OSt | ||
| 005 | 20111222104453.0 | ||
| 008 | 010628s2002 mau b 001 0 eng | ||
| 010 | _a 2001039445 | ||
| 020 | _a1578516005 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 | _a658.8 KOT |
| 100 | 1 |
_aKotler, Philip _9890 |
|
| 245 | 1 | 0 |
_aMarketing moves: a new approach to profits, growth, and renewal _cby Philip Kotler, Dipak C. Jain and Suvit Maesincee |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2002. |
||
| 300 |
_axii, 193 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 167-180) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aTelemarketing. _92250 |
|
| 650 | 0 |
_aMarketing _xManagement. _92251 |
|
| 700 | 1 |
_aJain, Dipak C _q(Dipak) _92252 |
|
| 700 | 0 |
_aMaesincee, Suvit _92253 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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