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_a658.802 _223 _bWES |
| 100 | 1 |
_aWestwood, John, _d1947- _99617 |
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| 245 | 1 | 0 |
_aHow to write a marketing plan / _cJohn Westwood. |
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bKogan Page, _c2013. |
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| 300 |
_axii, 172 p. : _bill. |
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| 440 | 0 |
_aCreating success _99618 |
|
| 505 | 0 | _aPreface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market. | |
| 650 | 0 |
_aMarketing _xManagement. _99619 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c6013 _d6013 |
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