| 000 | 01196cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12448053 | ||
| 003 | OSt | ||
| 005 | 20141217221139.0 | ||
| 008 | 010621s2002 maua b 000 0 eng | ||
| 010 | _a 2001045238 | ||
| 020 | _a007249980X | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 082 | _a658.8 DOL | ||
| 100 | 1 |
_aDolan, Robert J _92305 |
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| 245 | 1 | 0 |
_aMarketing management : text and cases _cby Robert J. Dolan |
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2002. |
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| 300 |
_aix, 498 p. : _bill. ; _c26 cm. |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _92306 |
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| 500 | _aPreviously published: Homewood, IL : Irwin, c1993. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. _92307 |
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| 650 | 0 |
_aMarketing _xManagement _vCase studies. _92308 |
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| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001045238.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001045238.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c610 _d610 |
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